We are really excited to have a new clothing label in store this season. We were looking for something practical (easy to launder, comfy for babies to wear) but it had to look good too. As ever, we wanted a brand with good eco-credentials. Itsus Eco System Green ticks all the boxes!
The commitment to developing the ITSUS ECO SYSTEM GREEN TM production model came from the recognition that certain traditional textile manufacturing methods have an extremely negative impact on our global environment.
Much research has gone into the study of traditionally grown cotton vs organically grown cotton…and once understood the choice was clear. However, the raw material is only the first stage of the production process. The industrial dyeing and finishing of fabrics also offers options that are more eco-friendly.
Thanks to the efforts of ‘Global Organic Textile Standard’ (GOTS), choices now exist at each and every stage of the manufacturing cycle that improves our environment.
Much research has gone into the study of traditionally grown cotton vs organically grown cotton…and once understood the choice was clear. However, the raw material is only the first stage of the production process. The industrial dyeing and finishing of fabrics also offers options that are more eco-friendly.
Thanks to the efforts of ‘Global Organic Textile Standard’ (GOTS), choices now exist at each and every stage of the manufacturing cycle that improves our environment.
ITSUS ECO SYSTEM GREEN TM also has a strong social compliance mandate which improves the working conditions along with the health and well being of the people who contribute their talents to the creation of the Itsus Eco products.
These clothes are stunning to look at. Beautiful colours and truly original prints inspired by the wonders of our natural world. Clothes you can genuinely feel good about! To browse the collection click here
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