The shop has been open for nearly 10 years now and we have often been asked to stock a range of children's shoes (choice is limited locally). It is something we have looked into on numerous occasions but could never find the right thing.....until recently!
This season we have tentatively dipped our toes in the water (pardon the pun!) and we now have a fantastic range of children's shoes from a New Zealand brand called Bobux. It took us a while to find the right thing, I was quite particular about what I wanted. With my children I have felt that their first shoes were always too stiff and restrictive. I found Bobux whilst on a routine visit to Bubble London. I instantly loved the shoes. Made from Eco-leather with fully flexible soles and natural cushioning, your child really can move freely in them.
"Mother Nature had it right; bare-feet are best when little feet are growing. However, that's not always practical in today's world. Bobux is the next best thing."
So, now we are committed to Bobux as a brand we want to tell as many people as possible that there is an alternative to the stiff shoes found on the high street. However, the challenge is that we also feel the shoes should be fitted correctly. Now, this is tricky. Whilst I acknowledge that a certain amount of information is necessary to fit a child's shoe, I am not a complete purist. I know that with a bit of reading and common sense, most parents can make sure their children's shoes are fitted correctly, particularly if the shoes are as soft as Bobux (I also know numerous parents who have their kids' shoes fitted by an 'expert' only to find they cause blisters, tripping, gaping....)
The dilemma is that, to date, we have only sold these lovely shoes in store where we can fit them and make sure the correct size is purchased. In order to bring the brand to as many of our customers as possible we need to sell them online. I would always, ideally, advise visiting a shoe store and getting your child's shoes fitted, but what if this is not possible?
Here is the question....would you buy shoes for your child online??
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