Frugi is our best selling childrenswear brand and we have been selling them since they first started as Cut4Cloth around 8 years ago. As for many people, our initial attraction was their unique selling point: clothes that are specifically cut to fit over cloth nappies.
However, a lot has happened since those early days, for them and for us! They have re-branded to Frugi (meaning 'fruits of the earth') and now sell a huge range of organic clothing for kids up to 8 years old as well as winning numerous awards. We have extended our range too and launched our online store, but have stuck by Frugi because we love what they do, and so do our customers!
If you like your kids to dress like kids, if you like clothes that last no matter what your kids do in them, if you care about supporting ethical business...you should take a look at Frugi.
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